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- BUSINESS, Page 63Business NotesSERVICESIt's That Man Again
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- After two decades in the shade of the local 7-Eleven, lo and
- behold, milkmen are making their rounds again. Customers
- ranging from affluent suburbanites to working mothers are
- paying up to $1.99 per half-gallon for milk delivered to their
- doorsteps. Since the Palm Beach Milk Co. opened in May with 200
- customers, it has added 800 people to its routes, and it
- expects to tack on 500 more this fall. Welsh Farms in Long
- Valley, N.J., estimates that about 25% of its business now
- comes from home delivery.
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- The main reason for the modest upsurge in men in white is
- the pressure on two-income families with little time for
- shopping. The traditional reusable glass milk bottles delivered
- to the doorstep also please environmentally conscious
- customers. The new breed of milkmen have a lot of doorsteps
- left to visit: despite their return, says the United Dairy
- Industry Association, less than 1% of all milk sold in the U.S.
- is currently home-delivered.
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